Find out what your business can gain with a forward-looking augmented reality application.
Customer/employee engagement
Augmented reality has the power to enhance a wide array of experiences – both for your employees and customers. Take AR apps in the workplace as an example. The training is more effective, engaging, and faster. Your employees can be guided every step of the way by your AR glasses and learn while working in a real environment. Moreover, they allow remote support to help to solve urgent and serious problems. Your customers gain new experiences as well, such as virtual try-on (Gucci, ASOS), apps showing how the new furniture or paint colors would look like in their homes (IKEA Place), applying makeup products on your face (Sephora Virtual Artist). All given examples help customers to purchase goods that will be the best fit and increase their satisfaction.
Risk reduction
With augmented reality, you can build innovative products that minimize the risk in numerous business areas. For example, if you’re a manufacturer, AR training lets your employees learn how to perform their tasks as in reality, standing by a machine. With augmented reality goggles, they can repeat the activities presented in detail. All information can be displayed directly on the AR glasses so employees can learn how to operate a machine with their hands free, which is far less risky than learning from the manuals only and having a limited time with a trainer. With AR apps you can minimize the risk of customer dissatisfaction – since they can try on/visualize your product in their target environment beforehand. This translates into a lower product return rate in e-commerce.
Scalability
Things that take place physically, in the real world, can’t be easily scalable. You won’t open new stores or conduct the next 100 training sessions for your staff in a day. To satisfy a growing demand for your products/services in reality you need to devote a considerable amount of time and money. With augmented reality applications, you can scale your services quickly – your changing rooms can fit all users at the same time, all your employees can learn irrespective of the classroom size and trainers’ availability. Your app can be used anywhere around the world, no matter where your departments are located.
Versatility
A variety of industries can take advantage of augmented reality to improve their internal processes, increase employee or customer/user engagement, and boost sales. It would be impossible to list all of the possible applications, but you can find AR in manufacturing, sales, gaming, fashion & beauty, education, automotive, retail, marketing, travel, architecture, or interior design. You can use it in onboarding and staff training to increase their effectiveness.