Cleant is a Polish clothing company, created by three brothers, that above all dotes on its community. Being close to its customers has been in the brand’s DNA since the very beginning. Trying to listen to all fans, Cleant decided to take its brand one step further and redefine its identity in a way all fans know they’re heard out.
The idea was that the whole community would create the new brand symbol, thereby becoming an inherent part of it. It has been achieved with the help of the newest technologies, more precisely Artificial Intelligence, powered naturally by NeuroSYS. Anyone could download a Cleant mobile app, design their project, and upload it. Then, an AI system developed specifically for this purpose would analyze all logos sent, find patterns, and generate a final sign encompassing the collective vision of how a Cleant logo should look.
This was the first visual identity created live by the brand community using AI. The unpredictability of the process excited tremendous attention. At some point, Cleant app was in 4th place in the AppStore in the entertainment category, just behind Tik Tok or Netflix.